Dynamic Business & Marketing Strategies ALWAYS Win!|martin@cooney.com.au

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WP Engine – Hosting Isn’t Hosting If You Run WordPress

You Know Speed = More Sales, Right?

When it comes to making sales, performance in your website is of paramount importance.

Speed and reliability means people have initial confidence in your front line entity and continue to look further at what you offer.

So, the hosting platform you choose is critical for your online business.
Back Story
Most of you know I was the VP of Customer Technical Support many years ago, for WebCentral.

To be honest, WebCentral saw explosive growth for being in the right place at the right time – the beginning of businesses getting onto the Internet and needing hosting space.

A lot […]

By |May 17th, 2013|Blogs, Business, Reviews, Work|0 Comments
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Employers Shoot Themselves In The Foot By Recruiters

Employers Shoot Themselves In The Foot By Recruiters
If there’s any knowledge in this world that’s worth knowing, it usually comes from experience.

Real experience is borne from maturity.

Real experience is a culmination of seeing interconnecting threads of disparate information that make up a solution.

This powerful skill isn’t available from graduates. Unfortunately, they simply are ‘qualified’ from a tertiary institution that’s typically many years behind the times, and especially so when it comes to the digital age.
Employers Doing the Sidestep Shuffle
The bottom line is both the employer and the recruitment firm are both trying desperately to gain an edge for a […]

By |May 15th, 2013|Blogs, Business, Work|0 Comments
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Tidy Up and Rid All Those Useless Facebook Friends

Piss Off Useless Facebook Friends
I joined Facebook way way back in June of 2007.

Call me an early adopter and a techo geek but, back then, I saw Facebook as a powerful medium, especially for Marketers.

Well, I was wrong, 6 years later.
Facebook Really Is For Personal Stuff
When I first joined the Social Network 6 years ago, my impression was a haven for spreading the word on any product – it simply appeared to be a playground for hungry consumers.

Over those years, I’ve accepted any interesting sounding person and done it at face value – you never know who might add […]

By |March 18th, 2013|Blogs, Business, Family, Friends|10 Comments
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    WP Social SEO Booster IS My New Best Friend – I See Stars!

WP Social SEO Booster IS My New Best Friend – I See Stars!

Confession: I’ve fallen out of love!
You know yourself, seeing Star Ratings in the Google SERPs catches your own eye.

And so it goes for everyone else, using Google.

Star Ratings are the new best friend for anyone with a website and wanting more traffic and potential customers.

And Star Rating add credibility which is an influencing factor in Sales.

I fell out of love with Author hReview and found a new love to replace her – and she’s even better so read on.
Why Author hReview Is Rubbish?

Ongoing (and high priced) 6 monthly renewal subscription.
In comparison to my new love, I personally think Author […]

By |February 21st, 2013|Blogs, Business, Reviews|2 Comments
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Helping You Remove the Dreaded Google Penalty Slap

Helping You Remove the Dreaded Google Penalty Slap
Follow these guidelines to get the Google Penalty removed faster.

Way back in February 2012, my GeekandJock Relationship Blog site was nailed by Google’s Quality Guidelines team as having ‘inorganic’ back-links.

Like many Webmasters at the time, I wanted the quality content and relationship and dating help that I was producing to get into the hands of as many people as I could.

The site wasn’t, at the time, geared to produce an income, though that was obviously the aim in the long term.

I was engaged in common practise of peppering other websites with back-links […]

By |February 9th, 2013|Blogs, Business|6 Comments
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Hidden Hybrid Connect Optin Tricks

Hidden Hybrid Connect Tricks
I think I’m beating Shane Melaugh, from Hybrid Connect, on this one.

Maybe he doesn’t know or understand the true power of this secret but here we go.

Check out my Hybrid Connect review for more detail but essentially it’s THE best configurable Opt-In form creator that’s on the market. It’s a lofty claim and, in my researched opinion, totally true.

A few weeks ago I made a feature request to allow the use of Shortcodes to be used inside the content areas of Hybrid Connect Opt-in forms.

The ‘why’ is very simple. Extensibility.
Isn’t It Feature-Packed Already?
Example 1
My initial reasoning […]

By |February 2nd, 2013|Business, Email Marketing Series|0 Comments
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Opt-In Plugin That Will Literally Blow Your Socks Off!

Growing ‘The’ List
You already know that the value of your online business is in your Mailing List, right?

And how do they get into your Mailing List funnel, for the most part?

Your Opt-In Form Widgets, of course.
Opt-Ins Forms Now SuperCharged!
Previously, I raved about Magic Action Box which was my ‘Go To’ Opt-in form widget, of choice.

Sadly, that day has passed as I stumbled upon Hybrid Connect – so it’s not really sad, it’s awesome!

Man, this thing is freaking awesome and I’ll tell you why you need it and shell out a few bucks to get it.
GUI Goodness
The main challenge in […]

By |January 8th, 2013|Business, Reviews|10 Comments
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Advertising On Your Website – Easy and Automated

Once you’ve got some PageRank and traffic coming to your site, you need to think about advertising revenue.

That big question of “How can I leverage all my hard work and make some money”.

Keep reading because there’s a very special offer I’ve arranged for anyone wanting it.
Advertising The Easy Way
I’m in the same situation as you are.

I run a number of websites and this one is just my ‘play thing’ and where I simply blog my random thoughts.

The thing is, over at GeekandJock, we were now at a stage to start wanting to monetize on our popularity and traffic.

Advertising ‘the […]

By |December 17th, 2012|Business, Reviews|0 Comments
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Is VirUrl Just a Haven For Click Fraud and Bots?

Is VirUrl Worth Any Investment At All?
In the never-ending pursuit of marketing and advertising efficiencies, my research pointed to 2 emerging advertising networks that are supposedly designed for spreading the news about small business blogs and the content.

These are OutBrain and Virurl.

I wanted to test them out and kick the tyres – so you don’t have too.

(more…)

By |December 11th, 2012|Business, Reviews, Scam|16 Comments
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Your Business Idea from Wow to Grow Part 1

 

This is a series of business start-up articles, based around the cycle from the Idea Concept through to the Sale of a Successful Business.

There are many important cogs to this wheel and they all involve positioning the right people in the right position AND doing this at the right time in the cycle.
The Life Cycle
No matter what the business, if it’s to be successful, the cycle will start and finish by going through these stages:

Conceptual
Branding
Implementation and Planning
Leverage
Product and Release Timing
Asset Accumulation
Financial Restructuring and Profit Enhancement
Systems Implementations
Business Sale

Stage One – Idea Concept
Every business starts with the germ of an idea […]

By |November 25th, 2012|Blogs, Business|2 Comments
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